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Privacy Policy
How Studio by PRIMEHIDE collects, uses, and protects your personal information, in line with UK GDPR.
Last updated: July 2025
Who We Are
Studio by PRIMEHIDE is a trading name of FIRELOG LTD, registered in England and Wales. Our registered address is:
PRIMEHIDE, Willowtree Marina
West Quay Drive, Yeading
Hayes, Middlesex, UB4 9TA
We are the data controller for personal information collected through this website and our services.
What We Collect
We collect information you provide directly when using our services:
- Name and contact details (email address, phone number)
- Company name and job title
- Project requirements and enquiry details
- Billing and delivery addresses
- Payment information (processed securely by third-party providers; we do not store card data)
- Communications between you and our team
We also automatically collect certain technical information when you visit our website, including IP address, browser type, and pages visited.
Why We Collect It
- Contract:fulfil orders, process payments, and deliver products
- Legitimate interests:respond to enquiries and improve our services
- Consent:send marketing communications where you have opted in
- Legal obligation:comply with applicable laws and regulations
How We Use It
- Respond to enquiries and provide quotations
- Process and fulfil orders
- Communicate about your projects
- Send marketing communications (with your consent only)
- Improve our website and services
- Comply with legal obligations
Who We Share It With
We only share your information where necessary:
- Production and fulfilment partners involved in your order
- Payment processors (e.g. Stripe), under their own privacy terms
- Delivery and courier companies
- Professional advisers such as accountants or legal advisers
We do not sell your personal information to third parties. Ever.
How Long We Keep It
- Enquiry data: up to 2 years from last contact
- Customer data: up to 6 years from last transaction (required by law)
- Marketing preferences: until you withdraw consent
Your Rights
Under UK GDPR, you have the following rights:
To exercise any of these rights, email us at arjun@primehidetrade.co.uk.
Cookies
Our website uses cookies to enable core functionality and to understand how visitors use our site. Essential cookies are strictly necessary; analytics cookies are used only in aggregate form. You can manage cookie preferences through your browser settings.
Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. Our site uses HTTPS throughout and payment processing is handled by PCI-compliant third parties.
Changes to This Policy
We may update this Privacy Policy from time to time. Any material changes will be posted on this page with a revised date. We encourage you to check back periodically.
Contact & Complaints
Email: arjun@primehidetrade.co.uk
Phone: 020 7993 5451
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): ico.org.uk