Privacy Policy

This Privacy Policy explains how we collect, use, and protect your personal information.

Who We Are

Studio by PRIMEHIDE is a trading name of FIRELOG LTD, registered in England and Wales. Registered address: PRIMEHIDE, Willowtree Marina, West Quay Drive, London, UB4 9TA.

We are the data controller for personal information collected through this website and our services.

What Information We Collect

Name and contact details (email address, phone number)
Company name and job title
Project requirements and enquiry details
Billing and delivery addresses
Payment information (processed securely by third-party providers)
Communications between you and our team

We also automatically collect certain information when you visit our website, including IP address, browser type, and pages visited.

Why We Collect Your Information

Contract – to fulfil orders, process payments, and deliver products
Legitimate interests – to respond to enquiries and improve our services
Consent – to send marketing communications where you have opted in

How We Use Your Information

Respond to enquiries and provide quotations
Process and fulfil orders
Communicate about your projects
Send marketing communications (with consent only)
Improve our website and services
Comply with legal obligations

Who We Share Your Information With

Production and fulfilment partners
Payment processors
Delivery and courier companies
Professional advisers such as accountants or legal advisers

We do not sell your personal information to third parties.

How Long We Keep Your Information

Enquiry data: up to 2 years from last contact
Customer data: up to 6 years from last transaction
Marketing preferences: until consent is withdrawn

Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate information
Request deletion of your data
Object to or restrict processing
Request data portability
Withdraw consent at any time

To exercise these rights, please contact us at arjun@primehidetrade.co.uk.

Cookies

Our website uses cookies to improve your experience. Essential cookies enable core functionality, while analytics cookies help us understand how visitors use our site. You can manage cookie preferences through your browser settings.

Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

Contact Us

Email: arjun@primehidetrade.co.uk
Phone: 020 7993 5451

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): https://ico.org.uk