Our Story

I didn’t plan to start the studio. I grew up around leather. Not in boardrooms, but in workshops, trade fairs, and warehouses. My father taught me that the best products aren’t flashy. They feel right in your hand. They’re useful. They last.

Years later, I sat in meetings with businesses trying to find the right gift. They wanted something personal, high quality, and true to their values. What they got was noise: mass-produced, overbranded, forgettable.

So I built Studio by PRIMEHIDE. We help modern brands gift better with custom leather goods that feel considered, not commercial.

We’re not a swag shop. We’re a small team. Whether you need 20 pieces or 2,000, we work with you to get it right.

We design in the UK. We manufacture in small batches. We use sustainable materials, set honest prices, and focus on people.

Our goal is simple. Make things worth gifting. Make gifts worth keeping.

We believe that great gifts carry meaning — not just logos. That’s why we take a slower, more considered approach to leather craftsmanship. Every item we create is designed with care, made in small batches, and tailored to reflect your values. We partner closely with our clients to ensure each piece is something their audience will genuinely want to keep — practical, personal, and built to last. From the first sketch to final delivery, we’re hands-on — selecting materials, refining details, and solving for both form and function. Whether it’s a one-time gesture or an ongoing gifting program, we help brands turn thoughtful design into lasting connection.